This article covers a pre-seed funding round on 9 September 2025 for Marloo, a London- and Auckland-based startup reinventing financial advisers' workflows by automating note-taking, document creation and client communication, founded by Hardy Michel and Shakeel Lala. It raised £2m in a round led by Blackbird Ventures, with participation from Tom Hambrett.
Marloo is an AI assistant platform for financial advisers that automates meeting notes, document creation and client communication. It produces tailored advice documents, searchable records and collaboration tools to streamline adviser workflows and reduce manual paperwork.
Financial advisers in the UK face outdated, clunky software that turns client meetings into mountains of tedious paperwork.
Marloo helps by automating note-taking, document creation, and client communication in each adviser's voice. Its "Ask Marloo" search and collaboration tools make archives usable and speed team workflows.
Marloo raised £2m ($2.7m) in a pre-seed round led by Blackbird Ventures, alongside Revolut’s Chief Legal Officer Tom Hambrett.
Key investors include:
If you're researching potential backers in this space:
The founders of Marloo are Hardy Michel (Co-Founder and CEO) and Shakeel Lala.
Marloo is based in London, UK.
Marloo operates in the financial advice software sector. This sector builds tools that help advisers manage clients, documents and meetings.
Key trends and challenges in financial advice:
Generative AI is automating advisers' workflows, for example producing meeting notes and advice letters instantly.
Advisers must meet strict rules like GDPR and SOC 2, because client data is highly sensitive.
New AI-native platforms, and firms such as FNZ, compete with clunky legacy systems, so design drives adviser adoption.
For a deeper look at innovation in this space, see the fintech startups in the UK.
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