EzTenda: Revolutionizing Hospitality's Digital Marketplace
EzTenda, pronounced “easy tender”, has emerged as a revolutionary digital marketplace designed to enhance the choices available to hospitality venues while granting them access to essential features such as listing fees, retros, free stock, and marketing budgets. This innovative platform provides drink brands with a direct and efficient mechanism to secure listings in venues that align perfectly with their brand identity. By streamlining the tendering process, EzTenda facilitates a smoother, more productive negotiation environment that ultimately benefits both venues and brands alike. This approach not only improves efficiency but also fosters a more competitive landscape within the industry.
The company's successful journey began when it raised an impressive £560,000 during its pre-seed funding round back in October 2021.
Recently, EzTenda announced that it had secured an additional £1 million in seed investment. This funding round saw participation from notable investors such as Matthew Freud, Founder and Chairman of Freud Communications, Jonnie Goowdin OBE, head of merchant banking at Alvarium Investments, and Rhys Oldfield, co-founder of Be At One. Oldfield expressed his enthusiasm for the platform, stating, “I knew immediately I would invest. Tendering made a huge difference to Be At One. EzTenda gives every operator access to the marketing budgets available from every brand, big and small. Whether it be house pour or back-bar, it’s a no-brainer.” Such endorsements highlight the tangible impact that EzTenda’s model has on the hospitality landscape.
EzTenda's innovative eBay-style system allows venues to access a broader selection of brands than ever before. Venues can effortlessly find the right products, whether they seek a house pour for a bustling crowd or a premium offering for an independent bar. The platform's transparent and competitive pricing ensures that venues using EzTenda receive options tailored specifically to their needs. Sam Showering, the platform’s founder, emphasized the necessity for a modern approach, stating, “Unprecedented times make the old way of brand-led drinks sales unsustainable. The process needs to be reimagined for the digital age, and EzTenda does exactly that.” As the company continues to grow, its user-friendly design will allow for increased collaboration between drinks brands and hospitality venues, ultimately enhancing the drinking experience for consumers and elevating the hospitality industry's standards as a whole.
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