Audiense Secures £3.8 Million for Growth and Expansion
Audiense, a dynamic company based in London, UK, has successfully secured £3.8 million in funding to enhance its software-as-a-service platform that focuses on consumer insight and engagement. The investment was led by Mel Morris, a seed investor and the former long-term chairman of King Digital, the renowned creators of the popular game Candy Crush. This financial boost marks a significant milestone for the company, which aims to utilize the funds primarily to scale-up its sales and marketing operations while also making strides into the North American market.
The origins of Audiense can be traced back to Spain, where it was founded in 2012 under the initial name SocialBro by CEO Javier Burón and CTO Alfredo Artiles.
Over the years, the company has adeptly evolved its offerings to provide a comprehensive platform that integrates social data, cognitive science, and traditional marketing techniques. This innovative approach allows brands and agencies to derive valuable insights about their consumers, aiding them in customer acquisition and the execution of effective marketing campaigns through automated messaging and advertising strategies.
Audiense has earned its reputation as a trusted partner in the digital marketing landscape, becoming a Twitter Official Partner for both Data/Insights and Advertising. The company caters to a broad array of enterprise clients, showcasing its versatility and competence by collaborating with various sectors such as sports and entertainment. Its clientele includes prominent Premier League football clubs, leading news publishers, prestigious digital agencies, influential clothing and music brands, as well as governmental agencies in the UK. This diverse portfolio highlights Audiense's capability to deliver meaningful marketing results that resonate with different audiences.
Click here for a full list of 7,589+ startup investors in the UK